career in digital marketing

Build A Career In Digital Marketing | 43 Helpful Resources

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Marketing is no longer just about tv ads and pamphlets, it has become more about reaching consumers through their mobile screens, about maintaining a dominant presence on social media. More and more companies are turning to the internet to reach out to their client base. With this shift in the marketing paradigm, the need for digital marketing experts is on the rise. Therefore, now is the perfect time to build a career in digital marketing.

With technology pacing at a rate like never before and companies getting more dynamic each day, a professional making his career in digital marketing is expected to be aware of all of its components. You don’t have to be an expert in all of them. However, it is necessary to specialize in at least a few of these. Let’s take a look:

Search Engine Optimization (SEO)

SEO consists of several elements and grasping what they are, how they operate is the key to understanding why SEO is important. In simple terms, SEO is significant because it makes your website more visible. This means it drives more traffic to your website. And overall, it provides more opportunities to convert prospects into actual customers. It is also a valuable tool for brand awareness as well as building relationships. 

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Content Marketing

Content marketing is another vital component you need to familiarize yourself with to build a career in digital marketing. It focuses on building a strong relationship with your target audience by consistently presenting them with high-quality content that is uniquely relevant to them. So when customers finally make a purchase decision, their loyalty is already inclined towards your brand. They will purchase your product and prefer it over competitors’ products.

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Social Media Marketing

Social media marketing is the practice of connecting with your consumers or audience with the help of social media platforms. Maintaining a strong online presence essential in building your brand, increasing sales, as well as driving more website traffic. Social Media Marketing involves posting great content on your brand’s social media handles, analyzing your results, running social media advertisements, as well as engaging with your followers. 

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Pay Per Click (PPC)

PPC is a component of digital marketing through which advertisers pay a fee each time one of their ads is clicked. Basically, it is a way of acquiring visits to your site, rather than trying to “earn” those visits naturally. For instance, search engine advertising is one of the most popular forms of PPC. It enables advertisers to request for ad placement in the search engine’s sponsored links whenever someone searches for a keyword related to their business. And every time a user clicks on the ad, advertisers have to pay the search engine a small fee for sending it a visitor to their website. 

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Email Marketing

Email marketing is one of the most popular choices when building a career in digital marketing. In simple terms, email marketing is when a brand uses emails to promote their products and services. It allows you to target a particular group of customers or even individuals. For instance, a restaurant might send an email to customers on their birthdays offering 50% off a meal. This kind of personalization benefits a business in maintaining a relationship with its customers. This, in turn, leads to increased sales as well as customer loyalty. 

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Washija is a content specialist at Receptix. She has an MBA in Tourism and a passion for creating web content. She is an avid reader, a traveler, and a versatile writer. ...

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